There is a certain elegance to Forte dei Marmi that does not need to announce itself — pine-lined avenues, discreet villas hidden behind gardens, private beach clubs and fine Italian fashion, with the Apuan Alps rising dramatically behind the coast. It is one of Tuscany’s most refined seaside destinations, and one of the most desirable places to base a private summer. The Grace is a private lifestyle management and luxury concierge in Forte dei Marmi, giving a small circle of clients a single trusted contact for the whole of Versilia and the Tuscany beyond it — around the clock and with absolute discretion.
More than a summer destination
For our clients, Forte dei Marmi is more than a destination in itself. It can become the starting point for extraordinary private experiences across Tuscany: a morning on a yacht, an afternoon among Carrara’s marble quarries, a private dinner overlooking the sea, a shopping appointment with a stylist, or a helicopter flight deep into the Tuscan countryside. Forte dei Marmi is the address; Tuscany is yours to discover.
Your private Forte dei Marmi
The most exclusive way to stay is in your own private villa. We arrange exceptional villas with private pools, gardens, staff, chefs, housekeeping and concierge service, creating complete privacy for families and private groups. For hotel stays, we can arrange leading addresses such as Augustus Hotel & Resort, Hotel Principe Forte dei Marmi and Hotel Byron, with suites and personalised arrangements tailored around your stay.
And then there is the beach. Private beach clubs offer an effortless rhythm to the day — reserved tents, discreet service, long lunches, time by the sea and aperitivo as the sun sets over the Mediterranean. Augustus Beach Club, for example, offers private beach spaces, dedicated service and beachfront dining.
- Off-market villas with private pools, gardens and full staff
- Suites and personalised service at Forte’s finest hotels
- Reserved tents and dedicated service at private beach clubs
The experiences that make Forte different
A private dinner on the sea
Imagine a table set directly beside the Mediterranean, with the sound of the waves, exceptional Tuscan cuisine and the evening reserved entirely for your guests. We create private dinners by the sea, from intimate family celebrations to elegant private events, with chefs, styling, flowers, entertainment and personalised menus arranged around the occasion.
Dinner among the marble
Just beyond Forte dei Marmi lies Carrara, home to the marble that has shaped some of the world’s most celebrated works of art and architecture. A private journey can take you into the extraordinary landscape of the quarries, followed by a private dinner surrounded by Carrara marble — art, craftsmanship, landscape and gastronomy in one unforgettable evening.
Cheese & wine in the Tuscan countryside
Leave the coast behind for a private tasting surrounded by the Tuscan landscape, discovering exceptional regional cheeses, local wines and traditional products with a private host or sommelier — tailored for a couple, family or private group.
A visit to Ferragamo
For lovers of Italian fashion, a visit to Florence can become part of the Forte dei Marmi journey. We arrange a private Ferragamo shopping experience, including a personalised appointment with a brand expert and a curated visit around one of Italy’s most influential fashion houses. Ferragamo also has a boutique in Forte dei Marmi itself, with personalised appointments available.
Val d’Orcia — the heart of Tuscany
For those who want to discover Tuscany beyond the coast, Val d’Orcia offers an entirely different landscape: rolling hills, vineyards, cypress-lined roads, historic villages and Renaissance countryside. The UNESCO-listed cultural landscape is one of Tuscany’s most recognisable and beautiful regions. We can arrange a private day or overnight journey into Val d’Orcia, with wine estates, private lunches, countryside drives, historic villages, wellness and exceptional accommodation — the perfect contrast to the Mediterranean energy of Forte dei Marmi.
Ferrari road trip & Tuscany from above
For those who appreciate performance, Italian design and the open road, Tuscany is an extraordinary setting for a private Ferrari road trip. Leave Forte dei Marmi on a curated route through the countryside, stopping for lunch, a wine tasting or a private experience along the way, with the journey tailored around your preferred Ferrari, pace and itinerary.
A private helicopter flight offers a completely different perspective — above the coastline, the Apuan Alps and Tuscany’s vineyards before landing for lunch, a tasting or a private experience. Helicopter transfers can also connect Forte dei Marmi with Florence, Val d’Orcia and exclusive countryside estates, allowing you to see more without sacrificing time or comfort.
Art, fashion & Italian craftsmanship
Forte dei Marmi provides access to some of Tuscany’s most interesting cultural experiences. A private itinerary can include Pietrasanta’s galleries and sculpture ateliers, Carrara’s marble quarries, private art visits, fashion appointments and luxury shopping — revealing the creative heritage behind the destination.
Part of a wider Italian journey
Forte dei Marmi sits beautifully within a longer Italian journey. It pairs naturally with the fashion and design of Milan, the timeless beauty of Lake Como and the drama of the Amalfi Coast, and for the journeys that connect them our private travel service arranges the villas, jets and yachts that carry you between them. For milestone celebrations, our events team is already in place across Tuscany.
The Grace Concierge in Forte dei Marmi
For our clients, Forte dei Marmi is not simply a place to stay. It is a private gateway to Tuscany’s most exceptional experiences. We provide 24/7 coordination for luxury villas, hotels, private beach clubs, yachts, chefs, chauffeurs, shopping, fashion appointments, art and marble experiences, wine and cheese tastings, Ferragamo visits, Ferrari road trips, helicopter flights and bespoke celebrations. Whether you are travelling with family, planning a milestone or simply looking for an exceptionally private Italian summer, we create the journey around you. Begin a conversation.